Privacy Policy

1. Introduction

Cherry Knolls Veterinary Clinic (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website at https://cherryknollsveterinaryclinic.com, contact us by phone, email, or text message, or interact with our online tools and communications platforms.

 

By using our website or services, you agree to the practices described in this policy. If you do not agree, please do not use our website.

 

This policy applies to residents of the United States. It is intended to comply with all applicable US state consumer privacy laws.

 

 

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily submit through our website or by contacting us directly, including:

  • Your name, phone number, email address, and mailing address
  • Pet name, species, breed, age, and general health history submitted through intake or appointment request forms
  • Messages and inquiries submitted through contact forms or chat tools
  • Appointment requests and scheduling preferences
  • Product refill requests submitted through our website
  • Service inquiries and general correspondence

 

Form submissions are delivered to us by email. We do not store form submission data in a website database.

 

2.2 Information Collected Automatically

When you visit our website, certain technical information is collected automatically, including:

  • IP address and approximate geographic location (city or region level)
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, and navigation paths
  • Referring website or search query that brought you to our site
  • Device type and screen resolution
  • Date and time of each visit

 

This information is collected through website analytics tools and tag management infrastructure. It is used to understand website performance, improve user experience, and measure the effectiveness of our online presence.

 

2.3 Communication Platforms

When you communicate with us by phone, text message, or through automated communication tools, we may collect:

  • Your phone number and the content of messages exchanged
  • Call recordings and voicemail messages (see Section 7.2 for details)
  • Records of appointment reminders and automated follow-up communications
  • Responses to automated surveys or feedback requests

 

 

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To schedule appointments and coordinate veterinary care for your pet
  • To respond to your inquiries, service requests, and product refill requests
  • To send appointment reminders, follow-up communications, and care instructions
  • To improve our website, services, and client communications
  • To measure website traffic and the effectiveness of our online presence
  • To display relevant advertising to users who have previously visited our website, where permitted
  • To comply with applicable legal obligations
  • To protect the security and integrity of our website and systems

 

 

4. SMS and Text Message Communications

We may send text messages to your mobile phone number for appointment reminders, recall notices, follow-up care communications, and responses to inquiries you initiate by text.

 

By providing your mobile phone number and consenting to text communications, you agree to receive text messages from us. Message and data rates may apply depending on your mobile carrier plan.

 

To stop receiving text messages from us, reply STOP to any text message we send. To request help or information about our text messaging program, reply HELP. You may also opt out by any other reasonable method, including contacting us directly by phone or email. We will process opt-out requests within ten business days.

 

We do not use text message contact lists for marketing purposes unrelated to your care or service relationship with our clinic.

 

 

5. Cookies and Tracking Technologies

5.1 Types of Cookies

Our website uses cookies and similar tracking technologies. Cookies are small text files placed on your device that help us recognize your browser and remember certain information. We use the following categories of cookies:

 

Essential Cookies

Required for the website to function. These cookies cannot be disabled. They enable core functionality such as security, page navigation, and access to secure areas of the site.

 

Statistics Cookies

Used to understand how visitors interact with our website. Information collected is aggregated and anonymous. These cookies help us count visits, identify traffic sources, and understand which pages are most and least visited. Your consent is required before these cookies are set.

 

Marketing Cookies

Used to display relevant advertising to users who have previously visited our website. These cookies track browsing activity across websites to enable our advertising partners to show you relevant ads based on your interests. Your consent is required before these cookies are set.

 

5.2 Cookie Consent

When you first visit our website, you will be presented with a cookie consent notice. You may accept all cookie categories, accept only essential cookies, or customize your preferences. Cookie consent infrastructure on this website is configured by VSA Vet Media Inc., our website development and digital marketing partner.

 

You may update your cookie preferences at any time by clicking the cookie settings link available on our website. Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.

 

5.3 Global Privacy Control and Universal Opt-Out Mechanisms

Our website recognizes Global Privacy Control (GPC) and similar universal opt-out mechanisms (UOOM) transmitted by your browser or browser extension. Where applicable law requires it, we treat a valid GPC signal as an opt-out of the sale or sharing of your personal information for cross-context behavioral advertising. This applies to the extent required by the laws of your state of residence.

 

5.4 Online Advertising and Remarketing

We use online advertising services, including search advertising and social media advertising platforms, to promote our clinic to potential and existing clients. As part of these services, we may display ads to users who have previously visited our website. This is known as remarketing or retargeting.

 

Our advertising partners may place cookies on your device to identify your browser across websites and serve you relevant ads. No personally identifiable information such as your name, phone number, or email address is shared with advertising platforms through this process. Advertising is targeted to users within our local service area only. We do not engage in national or international audience targeting.

 

To opt out of interest-based advertising, you may use the following resources:

Google Ads Settings: https://www.google.com/settings/ads

Network Advertising Initiative Opt-Out: https://optout.networkadvertising.org/

 

Please note that opting out does not prevent you from seeing ads. It means the ads you see will not be based on your browsing history.

 

 

6. Third-Party Services

We work with third-party service providers to operate our website and deliver our services. We share only the information necessary for each provider to perform their specific function. We describe our third-party providers by the functional category of service they perform, not by vendor name:

 

  • Online appointment and intake form providers: receive form submission data including name, contact information, and pet information entered by the user
  • Communication and scheduling platforms: facilitate appointment reminders, text messaging, call recording, voicemail transcription, and automated follow-up communications
  • Website analytics platforms: receive automatically collected technical data about website visits for performance measurement and traffic analysis
  • Website hosting providers: store and serve website files and may process technical access logs
  • Online advertising platforms: receive anonymized audience and conversion data for the purpose of displaying relevant ads to users within our local service area
  • Social media platforms: may receive information about website visitors through pixel tracking technology for advertising and audience measurement purposes

 

We do not sell your personal information to third parties. We do not share your personal information with third parties for their own independent marketing purposes.

 

Under applicable US state consumer privacy laws, sharing personal information with advertising platforms for cross-context behavioral advertising may constitute “sharing” of personal information even where no monetary exchange occurs. You may opt out of this sharing as described in Sections 5.3 and 5.4 of this policy.

 

 

7. AI-Assisted Tools

7.1 No AI Used for Medical Decisions

No artificial intelligence system is used to make veterinary medical decisions, diagnoses, or care recommendations. All veterinary care decisions are made exclusively by our licensed veterinary professionals.

 

7.2 Call Recording

Calls to and from our clinic may be recorded for quality assurance and training purposes. Call recordings may be processed by AI-assisted tools for voicemail transcription, call categorization, and service quality review. By calling our clinic, you consent to the recording of the call.

 

Colorado is a one-party consent state. Calls are recorded in compliance with applicable Colorado law.

 

7.3 Automated Communications

We use automated communications tools that may include AI-assisted features for:

  • Appointment reminders sent by text message, email, or automated phone call
  • Recall notices for annual wellness visits and preventive care
  • Post-visit follow-up messages
  • Automated phone attendant or interactive voice response (IVR) features
  • Review request messages following your visit

 

You may opt out of automated communications by contacting us directly or by responding to any automated message with a stop or opt-out request.

 

7.4 AI Interaction Disclosure

Our website or phone system may use AI-assisted chat or automated response tools. Where required by applicable law, these interactions are disclosed to users as automated. We use AI interaction tools in compliance with applicable law.

 

7.5 Your Rights Regarding AI

You may request information about how AI-assisted tools have processed your personal information by contacting us using the information in Section 16. We will respond within the timeframe required by the applicable state statute.

 

 

8. Data Protection and Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website uses SSL/TLS encryption for data transmitted between your browser and our server.

 

No method of electronic storage or transmission is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

 

8.1 Data Breach Notification

In the event of a data breach affecting your personal information, we will notify affected individuals as required by applicable law.

 

 

9. Your Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal information:

  • The right to know what personal information we have collected about you
  • The right to access a copy of your personal information
  • The right to correct inaccurate personal information
  • The right to request deletion of your personal information, subject to certain exceptions
  • The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising
  • The right to limit the use of sensitive personal information where applicable
  • The right to non-discrimination for exercising your privacy rights

 

To exercise any of these rights, please contact us using the information in Section 16. We will respond within the timeframe required by the applicable state statute. We may need to verify your identity before fulfilling your request.

 

You may also designate an authorized agent to submit a rights request on your behalf. We may require written authorization or proof of legal authority before processing a request submitted by an agent.

 

To opt out of the sale or sharing of your personal information, you may use the “Do Not Sell or Share My Personal Information” link available on our website, use a Global Privacy Control browser signal, or contact us directly.

 

 

10. Sharing of Information

We may share your personal information in the following circumstances:

  • With third-party service providers who perform services on our behalf, as described in Section 6
  • With advertising platforms for the purpose of displaying relevant ads to local audiences, as described in Sections 5.4 and 6
  • With social media platforms through pixel tracking for advertising and audience measurement purposes
  • When required by law, court order, or government request
  • To protect the rights, property, or safety of our clinic, our staff, or the public
  • In connection with a merger, acquisition, or sale of all or a portion of our assets, in which case the successor entity will be bound by this policy or will provide notice of any material changes

 

We do not sell your personal information to data brokers or third parties for their own independent use.

 

Under applicable US state consumer privacy laws, sharing personal information with advertising platforms for cross-context behavioral advertising may constitute “sharing” of personal information. You have the right to opt out of this sharing as described in Sections 5.3 and 5.4.

 

 

11. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will delete it promptly.

 

If you believe we may have collected information from a child under 13, please contact us using the information in Section 16.

 

 

12. Links to External Websites

Our website may contain links to external websites that we do not own or operate. This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy policies of any external site you visit.

 

We are not responsible for the privacy practices or content of external websites linked from our site.

 

Meta / Facebook Disclaimer: Our website uses social media features provided by Meta Platforms, Inc. These features may collect information about your visit, including your IP address and the pages you visit, and may set cookies to enable the feature to function. Your interactions with these features are governed by the privacy policies of Meta Platforms, Inc. We are not responsible for Meta’s data collection or use practices. You can review Meta’s data policy at meta.com/privacy.

 

 

13. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with applicable legal obligations, resolve disputes, and enforce our agreements.

 

Veterinary medical records are retained in accordance with applicable state veterinary practice regulations. Website analytics data and advertising data are retained in accordance with the standard retention practices of the respective platforms.

 

When personal information is no longer needed, we delete or anonymize it in accordance with our internal data handling procedures.

 

 

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the effective date at the top of this policy and post the revised policy on our website.

 

We encourage you to review this policy periodically. Your continued use of our website after any changes become effective constitutes your acceptance of the revised policy.

 

 

15. Website Design and Management

This website is designed, built, and maintained by VSA Vet Media Inc., a veterinary-focused digital marketing agency. VSA Vet Media Inc. acts as a service provider to Cherry Knolls Veterinary Clinic for the purpose of website development and maintenance, search engine optimization, digital advertising, and social media management.

 

In its role as service provider, VSA Vet Media Inc. may access personal information collected through this website solely to perform services on our behalf. VSA Vet Media Inc. is contractually prohibited from using your personal information for any purpose other than providing services to Cherry Knolls Veterinary Clinic.

 

For purposes of the California Consumer Privacy Act and similar US state consumer privacy laws, VSA Vet Media Inc. is a service provider and not an independent data controller with respect to information collected through this website.

 

 

16. Contact Information

To exercise your privacy rights, ask questions about this policy, or submit a privacy-related request, please contact us:

 

Cherry Knolls Veterinary Clinic

7300 S. Colorado Blvd.

Centennial, CO 80122

Phone: (303) 779-1170

Email: welovepets@cherryknollsvet.com

Website: https://cherryknollsveterinaryclinic.com

 

We will respond to privacy rights requests within the timeframe required by the applicable state statute.